Terms & Conditions

These Terms & Conditions (“Terms”) govern your access to and use of the Claritar website and application (“the Service”). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

The Service is provided by Claritar (“we”, “us”, “our”). You can contact us at [email protected].

2. Eligibility

You must be at least 18 years old and able to form a legally binding contract to use the Service. By using the Service, you confirm that you meet these requirements.

3. The Service

Claritar is a brand-voice scoring tool. You can save brand-voice style guides for your clients, submit content, and receive an analysis that includes a brand-voice score, a breakdown, a list of violations, and an AI-generated on-brand rewrite. Features and limits depend on your plan, as described on our Pricing page.

4. Your account

You are responsible for keeping your account credentials secure and for all activity that occurs under your account. If your plan allows team members, you are responsible for their use of the Service and for ensuring they comply with these Terms. Notify us promptly at [email protected] if you believe your account has been compromised.

5. Acceptable use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable law;
• Submit content that you do not have the right to use, or that infringes the rights of others;
• Attempt to disrupt, overload, reverse-engineer, or gain unauthorised access to the Service or its systems;
• Resell, sublicense, or misrepresent the Service as your own except as expressly permitted by your plan;
• Use the Service to generate or distribute unlawful, harmful, or abusive content.

6. Your content

You retain ownership of the content and brand-voice style guides you submit to the Service (“Your Content”). You grant us a limited licence to process Your Content solely to provide the Service to you, including transmitting it to third-party AI providers to generate your analysis. You are responsible for ensuring you have the rights necessary to submit Your Content.

7. AI-generated output

Scores, breakdowns, violation lists, and rewrites are generated with the assistance of automated and AI systems. They are provided to assist you and may contain errors or omissions. You are responsible for reviewing any output before relying on or publishing it. We do not warrant that the output is accurate, complete, or suitable for any particular purpose.

8. Plans, billing, and payment

Paid plans are billed on a subscription basis as described on our Pricing page. Payments are processed by Paddle, which acts as the Merchant of Record for your purchase; your purchase is also subject to Paddle’s terms. Subscriptions renew automatically at the end of each billing period unless you cancel before the renewal date. We may change our prices, and will give reasonable notice of changes that affect you.

9. Refunds

A free plan is available to try Claritar before you subscribe, so subscription fees are generally non-refundable. You can cancel at any time to stop future charges, and you will keep access until the end of your current billing period. Some consumers have statutory rights that cannot be waived: for example, consumers in the UK or European Economic Area have a limited right to cancel a purchase of digital services, though that right does not apply once you have started using the Service with your consent after subscribing. Where a valid statutory right applies, refunds are handled through Paddle. Full details are in our Refund Policy.

10. Cancellation and termination

You may cancel your subscription at any time from your account or through Paddle. We may suspend or terminate your access if you breach these Terms or use the Service in a way that may cause harm or legal risk. On termination, your right to use the Service ends; provisions that by their nature should survive (such as ownership, disclaimers, and limitation of liability) will continue to apply.

11. Intellectual property

The Service, including its software, design, text, and branding (but excluding Your Content), is owned by us or our licensors and is protected by intellectual-property laws. We grant you a limited, non-exclusive, non-transferable right to use the Service in accordance with these Terms. You may not copy, modify, or create derivative works of the Service except as permitted by law.

12. Availability and changes

We aim to keep the Service available but do not guarantee uninterrupted or error-free operation. We may modify, suspend, or discontinue features at any time. We may also rely on third-party providers (including AI and payment providers) whose availability is outside our control.

13. Disclaimers

The Service is provided “as is” and “as available” without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement, to the maximum extent permitted by law.

14. Limitation of liability

To the maximum extent permitted by law, we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, data, or goodwill, arising from your use of the Service. Our total liability for any claim relating to the Service will not exceed the amount you paid us for the Service in the twelve months before the claim arose. Nothing in these Terms limits liability that cannot be limited under applicable law.

15. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, or expenses arising from Your Content, your use of the Service, or your breach of these Terms.

16. Governing law

These Terms are governed by the laws of the United States, without regard to its conflict-of-laws rules. You agree that any dispute arising from these Terms or your use of the Service will be subject to the jurisdiction of the courts located in the United States, except where applicable consumer-protection law gives you the right to bring proceedings in your own country of residence.

17. Changes to these Terms

We may update these Terms from time to time. When we do, we will revise the “Last updated” date above. Your continued use of the Service after changes take effect means you accept the updated Terms.

18. Contact us

Questions about these Terms? Contact us at [email protected].