Consistency is the quiet part of great brands
We built Claritar, brand voice software for agencies, so teams can hold every client to their voice without slowing down.
About Claritar: why we made it
Agencies juggle a dozen brand voices at once, and "on-brand" usually lives in a slide deck nobody opens. Drafts drift, reviews turn subjective, and consistency quietly slips, the thing clients actually notice. So we built a brand voice tool for agencies that turns on-brand from a vibe into a measurable score.
Claritar turns brand voice into something measurable. Save a voice once, score any draft against it, see exactly what's off, and hand back a clean rewrite. So the work stays consistent and the team stays fast.
What we believe
A few principles that shape the product.
Objective, not bossy
A clear score and the reasons behind it, so writers learn the voice instead of guessing at it.
Fast beats perfect
Set up a voice in minutes and get answers in seconds. Tools that slow you down don't get used.
Your brand, not ours
White-label reports and your own branding, because the work should look like it came from you.