The brand voice analyzer that scores every draft
Paste any draft and Claritar's brand voice analyzer scores it 0-100 against the client's saved voice, shows exactly what's off-brand, and hands back a clean rewrite, in seconds.
A single 0-100 brand voice score, with the reasons behind it
Claritar reads a draft the way a senior editor would, then turns the judgement into a number you can act on. The brand voice score tells you how on-brand the writing is, and a plain-language line tells you why it landed there.
- A clear 0-100 score and A-F grade for an instant read
- A one-line why-this-score summary, no guessing
- Breakdown across voice, tone, banned words and keywords
- A ready-to-use, on-brand rewrite of the whole piece
From pasted draft to on-brand copy in three steps
The analyzer sits on top of each client's saved voice, so scoring a draft takes seconds, not a review meeting.
Pick the client
Choose whose voice to score against, or paste a page URL and Claritar pulls the text for you.
Paste the draft
Drop in a caption, email, landing page or article. The analyzer reads it against that client's saved brand voice.
Score and fix
Get the brand voice score, the flagged lines with reasons, and a clean rewrite you can copy straight out.
Four dimensions behind every score
As a content scoring tool, Claritar lets you weight each dimension per client, so the brand voice score reflects what matters most to them.
Voice
How closely the writing matches the brand's defined personality.
Tone
Whether it lands in the right register for the audience and moment.
Banned words
Flags off-limits terms and phrases the brand never wants to use.
Keywords
Checks that the words and phrases the brand wants are present.
Not just a score, the exact lines that are off and how to fix them
A number on its own doesn't help a writer ship. The analyzer quotes the specific text that misses the mark, explains why, and rewrites the whole piece so editing becomes a quick review.
- Every violation is quoted with a plain reason
- Issues are split into must-fix and minor suggestions
- A full on-brand rewrite, ready to copy in one click
- Works on captions, emails, blog posts and long-form drafts
Scores you can trust to stay put
Most AI writing tools give a different answer every time you ask. As an ai brand voice tool, Claritar is built to score the same draft the same way, so a grade means something and trends are real.
Consistent, repeatable scores
Score the same draft twice and get the same result, so improvement over time is signal, not noise.
Enforces your rules
Terminology, banned words and required keywords are applied as hard rules, not polite suggestions.
Private by default
Drafts are used only to score and rewrite them. Your clients' content is never sold, shared, or used for training.
Built for anyone juggling more than one voice
From a one-person shop to a full content team, the brand voice analyzer keeps every draft on-brand, whoever wrote it.
Freelancers & solo marketers
Holding several clients' voices in your head is where slips happen. Save each one, then score every caption, email or post before you send it, so each client feels like your only client.
One-person shopGrowing agencies
As the roster grows, consistency is the first thing to slip. Give the whole team one analyzer, so a new hire's draft is scored the same way yours is and nothing off-brand ever reaches the client.
Multi-client teamsIn-house content teams
One brand, many writers, endless channels. Score every draft against a single source of truth, so the blog, the emails and the landing pages all sound like one confident company.
One brand, many writersBrand voice analyzer FAQ
What is a brand voice analyzer?
A brand voice analyzer is a tool that measures how closely a piece of writing matches a brand's defined voice. Claritar scores each draft 0-100 against the client's saved voice, flags the lines that are off-brand, and returns an on-brand rewrite, so anyone on the team can check content before it goes out.
How does Claritar score my content?
You save each client's voice once, then paste a draft and pick the client. The brand voice score comes from four weighted dimensions, voice, tone, banned words and keywords, and every score comes with a short reason and the exact text that needs work.
Is the brand voice checker free to try?
Yes. You can start free and score drafts against one client voice, no credit card required. Paid plans add more clients, seats, monthly analyses and features like reports, audits and a terminology dictionary.
Will the same draft always get the same score?
That's the goal. Claritar is built to score deterministically, so re-checking an unchanged draft returns the same result. That makes it a content scoring tool you can trust to track consistency over weeks and months.
What kinds of content can I analyze?
Anything text-based, social captions, emails, landing pages, blog posts and long-form articles. For longer drafts, Claritar can also score section by section so you can see exactly where the voice drifts.
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