One saved brand voice per client, reused on every draft
Claritar is brand voice management software built for agencies: save each client’s voice once, then score every draft against the right one, switching clients in a single click.
Hold as many client voices as you have clients
Generic tools give you one brand tone. Claritar gives every client their own saved voice, so a fintech and a skincare brand are never scored by the same yardstick.
- A separate client brand voice profile for each account
- Switch voices in one click inside the analyzer
- New teammates inherit every voice instantly
- Duplicate a voice to spin up a similar client fast
Everything that makes a client sound like themselves
Tone & dials
Formal to casual, serious to playful, set where each client sits.
Style rules
The dos and don’ts that define how the brand writes.
Banned words
Off-limits terms the brand never wants to see.
Keywords
The words and phrases the brand always wants present.
Every writer on the same page, automatically
When the voice lives in one place, onboarding stops being a months-long apprenticeship. New writers match the brand from day one because the software holds the standard.
- One workspace, a saved voice per client
- Shared team quota, not per-seat pricing
- Consistent scoring across everyone on the team
- Owner controls roles and who can edit a voice
Brand voice management that scales with your roster
A voice per client
Each client keeps its own style guide, applied automatically on every draft.
Built for agency speed
Score a draft in seconds and move on. No setup projects, no per-seat friction, no waiting on a review meeting.
Private by default
Drafts are used only to score and rewrite them. Your clients’ content is never sold, shared, or used to train a model.
For teams juggling more than one brand
Whether you run three clients or thirty, a saved voice per client keeps them all straight.
Freelancers & solo marketers
One login, every client's voice. Switch between projects in a click and never mix a fintech's tone into a skincare caption.
One-person shopGrowing agencies
Onboard clients and writers without the ramp-up. Each new voice is saved once and every teammate scores against it from day one.
Multi-client teamsIn-house content teams
Sub-brands, regions and product lines each get their own voice, so a big team can keep them all distinct.
One brand, many writersBrand voice management software FAQ
What is brand voice management software?+
It’s software that stores and enforces each client’s brand voice. Claritar saves a voice per client, then scores drafts against it and flags anything off-brand, so agencies keep many voices consistent at once.
How many client voices can I save?+
It depends on your plan, from one on Free up to fifty on Agency. Each voice is fully separate, with its own tone, rules, banned words and keywords.
Can I copy a voice between clients?+
Yes. Duplicate any client to clone its whole voice profile, then tweak it, handy for similar brands or sub-brands.
Do team members need their own subscription?+
No. One agency account covers your team on a shared quota, and everyone scores against the same saved voices.
Is this different from a style guide document?+
Yes. A document is passive; Claritar actively scores every draft against the voice and rewrites what’s off, so the standard is applied, not just written down.
Related features
Brand Voice Analyzer
Score any draft 0-100 against a client's saved voice.
ExploreBrand Guidelines Checker
Turn terminology and banned words into enforced rules.
ExploreBrand Voice Reports
White-label PDFs and share links that prove the work.
ExploreTone of Voice Checker
Match every draft to the client's tone, from formal to playful.
Explore