The brand voice checker that makes every draft on-brand.
Claritar is a brand voice checker built for agencies. Save each client's voice once, then paste any draft and the brand voice tool scores how on-brand it is, flags what's off, and hands back a clean rewrite in seconds.
Trusted by 50+ agencies & content teams
Built for the way agencies actually work
How the brand voice checker works, in three steps
Set the voice once per client, then check every draft against it.
Save the voice
Add a client and define their tone, style rules, banned words, and must-use phrases. It becomes their reusable brand voice.
Paste a draft
Drop in a caption, email, or article and pick the client. Claritar reads it against that client's saved voice.
Score & fix
Get a 0-100 score with a grade, a breakdown, the exact lines that are off, and a ready-to-use on-brand rewrite.
One saved voice per client, reused on every draft
Stop re-explaining the brand to every writer. Define it once and Claritar applies it consistently, no matter who's drafting.
- ✓Tone, style rules, banned words & required keywords
- ✓Switch clients in one click inside the brand voice analyzer
- ✓New teammates inherit the voice instantly
Everything you need to keep clients on-brand
Score & grade every draft
A 0-100 score and A-F grade you can act on instantly, with a full dimension breakdown.
A voice per client
Every client keeps its own saved style guide, applied automatically on every draft.
Learn voice from samples
Paste a few on-brand pieces and Claritar drafts the whole voice guide for you.
Tone dials & readability
Fine-tune formal versus casual and set a target reading level the score holds content to.
Pinpoint violations
See exactly which lines miss the mark: banned words, tone slips, missing keywords.
Auto-fix rewrite
One on-brand rewrite of the whole piece, ready to copy. Editing becomes a quick review.
Consistency trends
Track each client's score month over month and prove the improvement over time.
Multi-language scoring
Score content in many languages against the same brand voice.
Writer scorecards
See average on-brand scores by team member across every client.
Approval workflow
Writers submit for review; you approve or send back with notes and a score gate.
Site-wide audit
Crawl a sitemap, score every page, and export the whole audit as one PDF.
Branded reports & white-label
Export polished PDF reports and share links, white-labeled on the Agency plan.
Consistent, repeatable scores
Score the same draft twice and get the same result. Grades hold steady so trends mean something.
Terminology & word rules
Set preferred terms, product names, and never-use words per client. The score enforces them as hard rules.
Strictness dial & section scoring
Set how hard to grade, catch repeated phrasing, and see long drafts scored section by section.
Voice auto-refine
When your team accepts an on-brand fix, Claritar suggests it back to the client voice for your approval.
Not just a score, the exact fix, line by line
Every flagged issue comes with a reason and a suggestion, plus a full on-brand rewrite so you ship faster.
- ✓Severity-ranked violations with quoted excerpts
- ✓Concrete suggestions, not vague feedback
- ✓Copy the clean rewrite in one click
Made for teams juggling many voices
Keep a dozen clients on-brand
One workspace, a saved voice per client, and a shared team quota, so consistency holds without the back-and-forth.
Onboard writers in days, not months
New writers match each brand from their first draft instead of learning the voice over months of edits.
Switch client voices in one click
Move between a playful brand and a formal one without the voices blurring, and deliver copy that already fits.
Your clients' content stays private
You handle other brands' material, and we treat it that way. Your content is used only to produce your results, never sold, and always yours.
Not used for training
Your drafts are used only to score and rewrite them, never added to a training dataset.
Never sold or shared
Your clients' material is never sold, shared, or monetized. Not to anyone, ever.
Encrypted end-to-end
Encrypted in transit and at rest, with access scoped to the people on your team.
You stay in control
Export or permanently delete any client's data whenever you want. You own it.
Simple plans that scale with your roster
Start free, upgrade when your team's ready. No per-seat surprises.
- 1 client
- 1 seat
- 5 analyses / month
- Score, grade & rewrite
- Consistent, repeatable scores
- PDF reports
- Approvals, audit & scorecards
- White-label reports
- 3 clients
- 2 seats
- 50 analyses / month
- Score, grade & rewrite
- Consistent scores + terminology & URL
- PDF reports
- Approvals, audit & scorecards
- White-label reports
- 10 clients
- 5 seats
- 300 analyses / month
- Score, grade & rewrite
- Strictness dial, sections & scorecard
- PDF reports
- Approvals, audit & scorecards
- White-label reports
- 50 clients
- 25 seats
- 1,000 analyses / month
- Score, grade & rewrite
- Voice auto-refine
- PDF reports
- Approvals, audit & scorecards
- White-label reports
Need more volume or seats? Talk to us →
Less arguing about tone. More shipping.
"We stopped debating whether copy 'sounds right.' Claritar gives us a number and the exact fix."
"Onboarding a new writer used to take a month of edits. Now they're on-brand in week one."
"The client reports alone are worth it, they finally see the consistency we promised."
Questions, answered
Do I need to set up an AI model?+
No. Claritar is an AI brand voice checker with the engine built in, so unlike a generic AI brand voice tool there's nothing to configure, just save a client's voice and analyze.
Do team members each need their own plan?+
No. One agency account covers your team. Everyone shares the owner's monthly analysis quota, and you control roles.
What counts as one analysis?+
One scored piece of content. Your monthly limit depends on your plan, see the pricing section for the numbers.
Can I export reports for clients?+
Yes, branded PDF reports are on Starter, Pro, and Agency. Agency adds white-labeling so reports carry your brand.
Is there a free plan?+
Yes. Free includes one client and 5 analyses a month, enough to try Claritar on real work.