The on-brand content checker that fixes, not just flags
Claritar reads every draft against the client’s saved voice, marks the exact lines that are off-brand, and rewrites them, so on-brand content ships without a line-by-line edit.
See what’s off-brand, and the exact wording to use instead
A flag on its own doesn’t help a writer ship. Claritar quotes the off-brand content, explains why it misses, and hands back a clean rewrite you can paste straight in.
- Every off-brand line quoted with a plain reason
- Issues split into must-fix and minor suggestions
- A full on-brand rewrite of the whole piece
- Works on captions, emails, blog posts and pages
From off-brand draft to on-brand content in one pass
Save the voice
Define each client’s tone, rules, banned words and must-use phrases once.
Paste the draft
Drop in any text, or pull it from a URL, and pick the client to check it against.
Ship the rewrite
Get the flagged lines and a ready-to-use rewrite, then copy it out and publish.
Know what has to change, and what’s just polish
Not every note is equal. Claritar separates hard, off-brand problems from softer suggestions, so writers fix what matters and don’t drown in nitpicks.
- Red must-fix flags for banned words and clear breaches
- Amber suggestions for lighter, optional refinements
- A one-line reason on every flag
- Consistent severity, so the same issue always ranks the same
An on-brand content checker built for client work
Enforces the brand’s rules
Banned words, required keywords and terminology are applied as hard rules, not gentle hints.
Built for agency speed
Score a draft in seconds and move on. No setup projects, no per-seat friction, no waiting on a review meeting.
Private by default
Drafts are used only to score and rewrite them. Your clients’ content is never sold, shared, or used to train a model.
For anyone who has to ship on-brand copy
From a solo freelancer to a full content team, the checker catches off-brand lines and fixes them before they go out.
Freelancers & solo marketers
Send client work without a second-guess. Check every caption or email, fix the off-brand lines, and deliver copy that already sounds like them.
One-person shopGrowing agencies
Junior writers ship faster when the rewrite is right there. Editing becomes a quick review, so senior time isn't spent rephrasing the same slips.
Multi-client teamsIn-house content teams
Keep every channel consistent. Whoever drafts the post, the off-brand lines get caught and fixed before it goes live.
One brand, many writersOn-brand content checker FAQ
What is an on-brand content checker?+
It’s a tool that checks whether a piece of writing matches a brand’s voice. Claritar scores each draft against the client’s saved voice, flags off-brand content, and rewrites it so anyone can publish on-brand.
Does it rewrite the content or just flag it?+
Both. You get the specific off-brand lines with reasons and a full on-brand rewrite of the whole piece, ready to copy.
Will the rewrite keep my formatting?+
Yes. When the original is plain text, the rewrite stays plain text; Claritar won’t inject stray tags or markdown into your copy.
Can it check content from a URL?+
On paid plans you can paste a page URL and Claritar pulls the readable text to score, no copy-paste needed.
Is my clients’ content kept private?+
Yes. Drafts are used only to score and rewrite them, never sold, shared, or used to train a model.
Related features
Brand Voice Analyzer
Score any draft 0-100 against a client's saved voice.
ExploreBrand Guidelines Checker
Turn terminology and banned words into enforced rules.
ExploreAI Brand Voice Tool
Consistent, repeatable scoring you can build trends on.
ExploreTone of Voice Checker
Match every draft to the client's tone, from formal to playful.
Explore