Turn brand guidelines into rules that enforce themselves
Claritar is a brand guidelines checker: load a client’s terminology, banned words and word-choice rules once, and every draft is checked against them automatically.
Your guidelines, applied to every line
Style guides get ignored because nobody re-reads them mid-draft. Claritar bakes the rules into the score, so a banned word or the wrong product name is caught the moment content is checked.
- Preferred terms, acronyms and product names
- Banned words the brand should never use
- Punctuation and word-choice preferences
- Required keywords the brand always wants present
From written guidelines to enforced rules
Add the rules
List preferred terms, banned words and must-use phrases in the client’s voice.
Score any draft
Claritar checks the content against those rules alongside tone and voice.
Fix in place
Every breach is flagged with the on-brand replacement, ready to apply.
The same standard, every writer, every time
Because the rules live with the client’s voice, everyone on the team is held to the same guidelines, no matter who wrote the draft or when.
- Rules apply across the whole team automatically
- New writers follow the guidelines from day one
- Consistent flags, so the same slip is always caught
- Update a rule once and it applies everywhere
A brand guidelines checker that actually gets used
Nothing slips through
Rules are checked on every draft, so off-limits terms don’t reach the client.
Built for agency speed
Score a draft in seconds and move on. No setup projects, no per-seat friction, no waiting on a review meeting.
Private by default
Drafts are used only to score and rewrite them. Your clients’ content is never sold, shared, or used to train a model.
For everyone who has to follow the guidelines
From a freelancer to a big in-house team, the rules run on every draft so nobody has to memorise the brief.
Freelancers & solo marketers
Remember every client's do's and don'ts without re-reading the brief. The rules run on every draft automatically.
One-person shopGrowing agencies
Turn a client's style guide into enforced rules, so a banned word or the wrong product name never reaches them.
Multi-client teamsIn-house content teams
Keep terminology consistent across a large team, everyone follows the same word-choice rules by default.
One brand, many writersBrand guidelines checker FAQ
What is a brand guidelines checker?+
It’s a tool that checks content against a brand’s written guidelines. Claritar turns terminology, banned words and word-choice rules into checks that run on every draft you score.
What kinds of rules can I set?+
Preferred terms and acronyms, product-name spellings, banned words, punctuation preferences and required keywords, all per client.
Does it replace our brand guidelines document?+
It makes the document actionable. You still keep your guidelines; Claritar enforces the parts that can be checked automatically on every draft.
Which plans include the terminology dictionary?+
The terminology and word-choice rules are available on Starter and above; advanced checks like strictness and repetition are on Pro and above.
Will it flag the wrong product name?+
Yes. If you set the correct spelling as a rule, Claritar flags variants and suggests the on-brand version.
Related features
On-Brand Content Checker
Flag off-brand lines and get an instant on-brand rewrite.
ExploreBrand Voice Management
A saved voice for every client, reused on every draft.
ExploreAI Brand Voice Tool
Consistent, repeatable scoring you can build trends on.
ExploreTone of Voice Checker
Match every draft to the client's tone, from formal to playful.
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