The brand voice consistency tool that keeps clients on-brand
Claritar is a brand voice consistency tool for agencies. Save each client's voice once, then Claritar scores every draft against it, shows exactly what's off, and hands back a clean rewrite, with the reporting and controls agencies need to scale.
An objective score for every piece of content
As an on-brand content checker, Claritar measures how on-brand any draft is against the client's saved voice, then explains the result instead of leaving you guessing.
- A clear 0-100 score and A-F grade for instant read
- Breakdown across voice, tone, banned words and keywords
- Specific violations with the exact text that's off-brand
- A ready-to-use, on-brand rewrite in seconds
Four dimensions behind every score
As a content scoring tool, Claritar lets you weight each dimension per client, so the score reflects what matters most to them.
Voice
How closely the writing matches the brand's defined personality.
Tone
Whether it lands in the right register for the audience and moment.
Banned words
Flags off-limits terms and phrases the brand never wants to use.
Keywords
Checks that the words and phrases the brand wants are present.
Define a voice in minutes, not meetings
Two ways to capture how a brand should sound, then fine-tune it with sliders, so Claritar doubles as a living brand guidelines checker on every draft.
- Learn from samples, paste existing content and Claritar drafts the whole guide
- Tone dials for formal/casual, serious/funny and more
- Set a target reading level the score holds content to
- An approved-phrase library the AI never flags and prefers in rewrites
The brand voice consistency tool for agencies running many brands
Consistency trends
Track each client's brand-voice score month over month and show the improvement in your QBRs.
Writer scorecards
See average on-brand scores by team member across every client, so you know who's nailing the voice.
Approval workflow
Writers submit content for review; you approve or send it back with notes, with a minimum-score gate per client.
Site-wide audit
Crawl a sitemap or paste URLs and score every page against a voice, then export the whole audit as one PDF.
Branded PDF reports
Export polished reports with your own logo, or share a live link clients can open in the browser.
Multi-language scoring
Score content in many languages against the same brand voice, with violations and rewrites in that language.
Approved phrases & weights
Keep a library of pre-approved wording and tune how much each scoring dimension counts, per client.
Team seats & roles
Invite teammates into a shared workspace where the whole team works from the same client voices.
Activity log
A running record of analyses, approvals, voice changes and team activity across your workspace.
Make it your own
White-label the whole experience so the work looks like it came from your studio, not from a tool.
- White-label reports, remove Claritar branding entirely
- Your logo and heading on every PDF and share page
- Unlimited clients, seats and monthly analyses
- Larger site-audit capacity and priority support
A page for every part of Claritar
Dig into any capability, each one has its own page with examples and answers.
Brand Voice Analyzer
Score any draft 0-100 against a client's saved voice.
ExploreOn-Brand Content Checker
Flag off-brand lines and get an instant rewrite.
ExploreBrand Voice Management
A saved voice for every client, reused on every draft.
ExploreBrand Guidelines Checker
Turn terminology and banned words into enforced rules.
ExploreContent Approval Software
A score gate and review workflow before anything ships.
ExploreBrand Voice Reports
White-label PDFs and share links that prove the work.
ExploreWebsite Content Audit
Score a whole site and export one ranked audit.
ExploreAI Brand Voice Tool
Consistent, repeatable scoring you can build trends on.
ExploreTone of Voice Checker
Match every draft to the client's tone, from formal to playful.
ExploreBuilt for agencies managing multiple brand voices
If your team writes for more than one client, staying on-brand gets harder with every new account and every new writer. Here is how different teams put Claritar to work.
The founder stops being the bottleneck
At a studio like Maren Studio, junior writers draft and one senior editor re-checks everything by feel. Claritar scores each draft against the client's saved voice, so that review becomes a quick confirmation instead of a full rewrite.
Every caption sounds the same, on any day
When several coordinators post daily for brands like Northbound, the voice usually lives in one person's head. Save it once and the whole team scores against the same voice, even when the lead is away.
Catch off-brand copy across hundreds of pages
High-volume teams ship faster than anyone can read. Point Claritar at a sitemap and it scores every page against the brand voice, then hands back one ranked audit of what to fix first.
Switch client voices without mixing them up
Juggling a playful brand and a buttoned-up one in the same afternoon makes voices blur. Pick the client, paste the draft, and get copy that already fits before it reaches the inbox.
Onboard new writers in days, not months
Teams that treat product, support, and careers as separate voices use Claritar to hold each one to its own guide, so a new hire matches the brand from their first draft.
Show clients the consistency, in a report
For retainers like Brightwell Health, being on-brand is not enough, you have to prove it. Export a white-label report or share a live link that tracks the brand-voice score month over month.