Privacy Policy

This Privacy Policy explains what information Claritar collects, how we use it, and the choices you have. It applies to the Claritar website at claritar.com and the Claritar application (“the Service”).

1. Who we are

Claritar (“we”, “us”, “our”) provides a brand-voice scoring tool that helps agencies and content teams check whether their writing matches a client’s brand voice. References to “you” mean the person using the Service.

If you have any questions about this policy or your data, contact us at support@claritar.com.

2. Information we collect

We collect the following categories of information:

• Account information — when you register, we collect your username and email address, and you set a password. After signing up, you can optionally add a company name in your profile.
• Content and brand voices you create — you can save “client” profiles and brand-voice style guides (including style notes, banned words, required keywords, tone, and brand colors), and you submit content to be analysed.
• Analysis results — when you run an analysis, we store the result, including the brand-voice score, letter grade, list of violations, and the AI-generated on-brand rewrite.
• Usage data — we record limited usage information (such as the number of analyses run) to enforce plan limits and operate the Service.
• Payment information — payments are processed by our payment provider, Paddle. We do not collect or store your full card details (see “Payments” below).
• Technical and device information — to keep the Service secure and to enforce sign-up limits, we process limited technical information such as your IP address and basic device characteristics.
• Website analytics — we use Google Analytics on our website to understand general traffic and usage (see our Cookie Policy).

3. Content we do NOT store

When you submit a piece of content for analysis, we do not permanently store the original text you pasted. We keep only a one-way SHA-256 “hash” of the content (which cannot be reversed back into your text) and the word count. The structured analysis result — including the AI-generated rewritten version — is stored so you can return to it. The brand-voice style guides you create are stored as described below.

4. How we use your information

We use your information to:

• Provide, operate, and maintain the Service and your account;
• Analyse your submitted content against your selected brand voice and return a score, breakdown, violations, and rewrite;
• Enforce plan limits and manage your subscription and billing;
• Communicate with you about your account, including service and transactional messages, and — where permitted — product updates and marketing emails (you can unsubscribe at any time);
• Maintain the security of the Service and prevent abuse;
• Comply with our legal obligations.

5. How your content is processed by AI

To analyse your content, we send the content you submit, together with the relevant brand-voice style guide, to third-party artificial-intelligence (AI) providers that process it on our behalf and return the analysis. We use established AI service providers under their applicable terms. We do not control whether a given provider may use data in line with its own policies; we select providers we consider appropriate for this purpose and pass through only what is needed to perform the analysis.

6. Payments

Subscription payments are handled by Paddle, which acts as the Merchant of Record for purchases of Claritar. When you subscribe, your payment is processed by Paddle and is subject to Paddle’s own terms and privacy policy. We receive confirmation of your subscription and limited billing details, but we do not receive or store your full payment-card information.

7. Cookies and analytics

Our website uses essential cookies required for the site and the login/registration process to work, and Google Analytics to measure traffic. For details, please see our Cookie Policy.

8. Email communications

We may send you transactional emails (for example, about your account, security, or billing). We may also send product or marketing emails. Every marketing email includes a way to unsubscribe, and you can opt out at any time without affecting essential service messages.

9. Sharing your information

We do not sell your personal information. We share information only with service providers that help us run the Service, including:

• Third-party AI providers that process submitted content to generate analyses;
• Paddle, our payment provider, to process subscriptions;
• Google Analytics, for website analytics;
• Our hosting and infrastructure providers, which store the data needed to run the Service.

We may also disclose information if required to do so by law, or to protect our rights, users, or the security of the Service.

10. Data retention

We retain your account information for as long as your account is active. Client profiles, brand-voice style guides, and saved analysis results are retained until you delete or archive the relevant client, or close your account. We may retain limited records (such as billing records) for longer where required for legal or accounting purposes. Remember that we do not retain the original content you submit for analysis (see Section 3).

11. Security

We take reasonable measures to protect your information, including:

• Encryption in transit — data exchanged between you and the Service is protected using TLS (HTTPS).
• Sign-up controls — we apply soft limits on the number of new accounts that can be created from the same IP address or device within a given period, to reduce automated or abusive sign-ups. These limits show a friendly “try again later or sign in” message rather than permanently blocking you.
• Rate limits — we apply per-user limits on how frequently analyses, AI suggestions, and uploads can be requested, along with a maximum length per analysis, to protect the Service from overuse and abuse.
• Access controls — accounts are password-protected, and access to client data is restricted to the account owner and the team members they invite.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Your rights

Depending on where you live, you may have rights over your personal information, including the right to access, correct, delete, or export your data, and to object to or restrict certain processing. If you are in the UK or European Economic Area, you have these rights under the UK GDPR / EU GDPR. If you are in California, you have rights under the CCPA/CPRA, including the right to know and delete your information and not to be discriminated against for exercising those rights.

To exercise any of these rights, contact us at support@claritar.com. You may also update or delete much of your information directly within the app.

13. International data transfers

We and our service providers may process and store your information in countries other than the one in which you live. Where information is transferred internationally, we take steps to ensure it is handled in line with this policy and applicable law.

14. Age requirement

The Service is intended for users aged 18 or older. It is not directed at children, and we do not knowingly collect personal information from anyone under 18.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Significant changes may be communicated to you by email or through the Service.

16. Contact us

If you have questions about this Privacy Policy or how we handle your data, contact us at support@claritar.com.